Optimizely Logo Rebrand

Optimizely challenged our team to create a logo that symbolizes a higher standard for the digital experience while exemplifying an expanded suite of services effecting conveying a consumers’ ability to create confidently. Our strategy was to bring tolife Optimizely’s future-forward logo through the work of Chicago-based Artist with Down syndrome to do the job.

"For our industry, Optimizely’s new brand symbolizes a higher standard for digital experience platforms, one with the potential to unlock outsized outcomes at every level. The delight of a customer getting exactly what they desire, the satisfaction of teams that know they are working on just the right project at the right time, and the certainty of leaders who know they can harness systems that shape themselves around business outcomes at the highest level—we’re unlocking outsized outcomes for all of them."

Read more about the rebrand here - https://www.optimizely.com/insights/what-the-new-optimizely-brand-means-for-our-company-our-customers-and-our-industry/